Digital video game purchases by store brand in Australia 2023

We asked Australian consumers about "Digital video game purchases by store brand" and found that "Google Play Store" takes the top spot, while "Uplay / Ubisoft Store / Ubisoft Connect" is at the other end of the ranking.
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Digital video game purchases by store brand in Australia as of December 2023

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Number of respondents

963 respondents

Age group

18-64 years

Special properties

respondents who play video games and spent money on digital video games (Media & digital media, Video games)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you spent money online on digital video games in the past 12 months (downloads, in-app purchases)?"

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