Reversed ROPO effect when purchasing home, garden, DIY in Poland 2023
In 2023, 44 percent of consumers in Poland did not check products in traditional shops before buying home, garden, and DIY products on the Internet (reversed ROPO). For comparison, 68 percent of respondents, before buying home, garden, and do-it-yourself items in a stationary store, searched for product information on the Internet (ROPO effect).
